Bee Healthy Café: A Values Based Rebrand
In 2007, Cindy and Amir Alavi were riding bikes, like they often did, when Cindy started feeling ill. Soon Cindy would face a Multiple Sclerosis diagnosis and learn that healthy eating would be key to her quality of life and longevity. At the time, Amir was working as an independent photographer and filmmaker, and Cindy was halfway through nursing school. The two put their plans on hold and began developing recipes of their own, not knowing at the time that this would be the inspiration to open their first Health Nut Cafe.